IVY Concepts & SLA Group
Three generations. One shared vision — to craft spaces that endure, inspire, and define excellence in construction, architecture, and interior design.
Chairman — SLA Group
Est. 1993 · 30+ Years of Excellence
A pioneering entrepreneur in the construction industry, Deepak Arora has driven SLA Group since 1993 through residential, commercial, and infrastructure developments. His unwavering commitment to quality craftsmanship and timely execution has built a legacy rooted in trust, professionalism, and enduring value — the bedrock upon which the entire organization stands today.
Managing Director — IVY Concepts
Est. 2015 · Design & Turnkey Solutions
In 2015, Neetu Arora expanded the family legacy into the world of interior design with IV Concepts. Under her dynamic leadership, the firm has become a trusted name delivering innovative, bespoke interiors across residential, commercial, hospitality, and luxury sectors — each space a reflection of her passion for transforming environments into inspiring experiences.
Head of Architecture — IVY Concepts
Joined 2025 · B.Arch University of Bath · M.Arch University of Nottingham
Carrying the legacy forward, Aditya Arora brings global academic credentials and a contemporary design sensibility to the firm's architectural division. His expertise in sustainable design principles and modern construction methodologies introduces an innovative dimension — bridging timeless craftsmanship with the evolving needs of modern living and business environments.
